Can Small Business Do Nothing Right?

April 12th, 2006

In the last couple of days I seem to be reading more and more about the pitfalls of business. Jim Logan at BizInformer has yet another take on mistakes a business can make in his four part series, The Four Biggest Mistakes Businesses Unwittingly Make to Limit Their Growth and Success. I found this series starting with #3 Offering Prospective Customers Little to Beleive In.

I truly beleive this point cannot be stated strongly enough for businesses who hope to use their website as a vehicle for delivering or increasing profits.

Too many website owners expect too much unwarrented trust or don’t consider the development of trust of any measure. In the real world people make judgments on all sorts of factors and those that go to building trust far outweigh many others, including some that are on the list of Jim offers in his post. Degrees mean little by themselves, testimonials; the same. It is the careful and thoughtful connections between all the items in his list that can make the difference.

Entry Filed under: Management, Marketing

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3 Comments Add your own

1. Jules | May 12th, 2006 at 9:35 pm

Hey Jay, I found an interesting blog that may be of interest to you and your enterprising thoughts called Escape from Cubicle Nation. Let me know what you think.
2. jay | May 12th, 2006 at 11:17 pm

Jules,

I came across this blog just this morning as I was reading a post by Yaro Starak about than linked to Pam’s blog. It is a good one — definately an add to my daily reads. I don’t think the title is on the mark as it talks about things that relate to a wider scope of business and growth but hey my blog title is nearly as ambiguous.

BTW did you read Featherstone’s article Ten Smart Moves to Improve your Business? One of the better articles I have read recently. Although I am hooked on Steve Pavlina of late.
3. Jules | May 15th, 2006 at 11:33 am

Yes, Derek has some great articles, albeit, rather far apart in frequency.

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