Can Small Business Do Nothing Right?
In the last couple of days I seem to be reading more and more about the pitfalls of business. Jim Logan at BizInformer has yet another take on mistakes a business can make in his four part series, The Four Biggest Mistakes Businesses Unwittingly Make to Limit Their Growth and Success. I found this series starting with #3 Offering Prospective Customers Little to Beleive In.
I truly beleive this point cannot be stated strongly enough for businesses who hope to use their website as a vehicle for delivering or increasing profits.
Too many website owners expect too much unwarrented trust or don’t consider the development of trust of any measure. In the real world people make judgments on all sorts of factors and those that go to building trust far outweigh many others, including some that are on the list of Jim offers in his post. Degrees mean little by themselves, testimonials; the same. It is the careful and thoughtful connections between all the items in his list that can make the difference.
3 comments April 12th, 2006