For those of you who actually read this blog, I have developed a companion Lens at Squidoo to provide a single resource for all the books, sites, references I have read and have used — and more. I will keep posting about things that inspire and lessons I have learned.
Add comment April 14th, 2006
In the last couple of days I seem to be reading more and more about the pitfalls of business. Jim Logan at BizInformer has yet another take on mistakes a business can make in his four part series, The Four Biggest Mistakes Businesses Unwittingly Make to Limit Their Growth and Success. I found this series starting with #3 Offering Prospective Customers Little to Beleive In.
I truly beleive this point cannot be stated strongly enough for businesses who hope to use their website as a vehicle for delivering or increasing profits.
Too many website owners expect too much unwarrented trust or don’t consider the development of trust of any measure. In the real world people make judgments on all sorts of factors and those that go to building trust far outweigh many others, including some that are on the list of Jim offers in his post. Degrees mean little by themselves, testimonials; the same. It is the careful and thoughtful connections between all the items in his list that can make the difference.
3 comments April 12th, 2006
A late breaking addendum to my last post from John Jantsch. He writes that Your Marketing Stinks and It’s Your Fault . I find this one particularly interesting as most of the small business owners — who comprise my main market — don’t see this fact ever — until it is too late.
Add comment April 11th, 2006
I have been reading some new-to-me blogs of late about business and entrepreneurship. Yaro Starak’s Small Business Branding is one of them. Today he posted on Steve Pavlina’s, 10 Stupid Small Business Mistakes. If you are self-employed and running your own business, you will invariably have made one or more of these mistakes — I certainly have.
Steve’s article dovetails nicely with Guy Kawasaki’s recent article on The Art Of Customer Service. Guy talks about turning the customer experience into a one of perpetual positivity.
1 comment April 11th, 2006
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